A Guide To Getting Sponsorship For Your Events

A Guide To Getting Sponsorship For Your Events


How can you get sponsorship for your events?

  1. Define your event objectives
  2. Get in touch with sponsors from similar events
  3. Choose reputable sponsors
  4. Know what you can offer
  5. Make a comprehensive proposal letter


If you’re wondering about how to get sponsorship for your events, then you’ve come to the right place. Sponsorships are great ways for you to create more exposure for your brand — especially if you’re a newcomer in the industry. There’s simply nothing like getting your organization vouched for by a reputable company, giving you a chance to eventually become a force to be reckoned with in your field.

Sponsorships are a mutual arrangement. Your sponsors would likely expect something out of your event, or else they wouldn’t even think twice about agreeing to this kind of deal. With this in mind, it’s important that you set yourself apart from your competition. The events industry is a cutthroat one — being sponsored by the right companies is the key to getting ahead. Continue reading to learn more.


Define Your Event Objectives

Person defining event objectives to get event sponsorships

Defining the objectives of your event is part of the planning stage. When you have a clear idea of what you want to achieve in your event, then you’ll have more leverage in persuading potential sponsors to strike a deal with you.

Your objectives should provide a detailed layout of the feasible goals that you’re aiming for. For example, let’s say you’re planning to hold a workshop that aims to provide your participants with the skills and learning to become well-rounded professionals. One of your objectives may be to launch a social media campaign that will entice potential applicants.

Your sponsors are expecting to see you’re undertaking the necessary steps to meet this goal. This is all dependent on how well your social media marketing campaign turns out. Sponsors are generally more encouraged by concrete results. Make sure to keep them in the loop by updating them regularly on the developments of your event.


Get In Touch With Sponsors From Similar Events

Sometimes, the best way to get started is to look at sponsorships from events that are similar to yours. Take advantage of your online resources and conduct research to find out who these sponsors are.

Taking inspiration from previously held events can already give you an idea of how likely that particular sponsor is to warm up to you. If you’re plucking out your own list of sponsors from a vacuum, then you may run the risk of getting those who don’t really have any experience in event sponsorship. On the other hand, brands that have a good track record of sponsoring events in the past would be more invested in your event and would pour their resources for its success.


Choose Reputable Sponsors

Reputable Event Sponsors

Similarly, you’ll want to choose only those sponsors that have already been established in their industries. If you have a pool of sponsors in mind, make a list and narrow it down so you can tap the ones that are relevant to your event or brand.

However, sometimes even if the sponsor is reputable, this might not necessarily translate to their compatibility with you. This is why one of the best ways is to still look into what your competitors are doing and find out who they’re talking to.


Know What You Can Offer

As said before, sponsors are also expecting something out of this type of relationship. If you don’t have any clue about what you can offer, then you can already bid your sponsorship dreams goodbye. Event sponsorship is all about selling yourself as a brand. Think of your sponsors as your clients. Ask yourself what you can do to put their trust in you.

For example, you could provide your future sponsor with a business partnership that will last even beyond the event itself. You could also offer them your business’ intangible assets like research and development capabilities, customer lists, and the like.


Make A Comprehensive Proposal Letter

A woman creating a proposal letter for event sponsorships

One of the most important aspects of any sponsorship agreement is the proposal letter. This is where you make a formal list of your event’s objectives, expectations, what you hope to gain from your sponsors, and what they can gain from your event.

The first step to writing a proposal letter is to draft a spiel that accurately describes what your company is about. This is the part that will hook and reel in your sponsors. This part of your proposal should also clearly define how your event is related to your organization. Always keep it professional and try to steer clear of jargon that may alienate your sponsor.

After the introduction, you’ll want to provide concrete reasons describing why they should sponsor you. Make sure to provide specific examples or benefits that they can get once they agree to the sponsorship deal. Remember that your proposal should not mislead your sponsor — don’t make promises that you can’t keep because doing so will only further hurt your chances of sponsorship.

Finally, you’ll want to attach the actual proposal which includes all specific details of the event. Include all relevant information such as your organization’s assets, your target market, and the like.


Key Takeaway

Knowing how to get sponsorship for your events is one of the keys to planning a successful one. Always remember that there should be mutual benefit between you and your sponsor — provide them with concrete plans that they’ll get from you. More than that, you’ll also need to do the job of convincing them to sponsor you. While it may take some work, setting clear objectives and conducting your own research can help get you on the right track to finding the right sponsors.

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