What are the different types of events to watch out for in 2023?
- In-Person Events as The Priority
- Sustainable and Environmentally Conscious Events
- Agriculture Events
- Experience-First Events
2022 is the year when the events industry started to recover from the COVID-19 pandemic. Despite the past disruptions, there is renewed confidence surrounding different types of events this 2023.
Planners must ensure their events deliver meaningful attendee experiences at scale. This 2023, event organizers can look forward to an increase in in-person events, a focus on environment-conscious events, and more. Continue reading on!
In-Person Events as The Priority
During recent years, virtual events presented many unique benefits for event planners and audiences alike due to the pandemic. These enhanced audience reach and ensured resilience from travel disruptions (i.e., long-distance travel issues and travel restrictions).
According to data, 95% of exhibitors prefer in-person to virtual events. Why? Virtual events present little to no networking opportunities, does not form personal relationships with prospects, and decrease closed deals percentage.
It is well-known that in-person events are best for increasing audience engagement, brand awareness (especially for niche markets), networking opportunities, and lead generation. From the attendees’ perspectives, virtual events do not allow them to easily see, feel, and try products, which reduces the likelihood of post-event purchase.
It is tough for virtual events to fully replicate the advantages offered by in-person events.
This being said, 2023 is the year experts see that in-person events making a complete comeback. For those planning to hold in-person events this year, it’s important to establish the schedule, compare venues, prepare a budget, recruit staff, and secure speakers.
Sustainable and Environmentally Conscious Events
A theme that started to strongly emerge in 2022 was those revolving around sustainable and environmental efforts. Many environment professionals and scientists raised awareness regarding the climate crisis and presented the most pressing reasons to skyrocket sustainable efforts.
This 2023, there is a noticeable shift in attention for sustainable and environmentally conscious events to minimize the negative impact on the planet. And these types of events will not go away anytime soon! There is extensive support to put sustainable event planning at the forefront of people’s minds.
In fact, the COP26 Sustainability Report, encouraged major event hosts to follow their footsteps and provided valuable lessons for embedding sustainability considerations, including:
- Prioritizing low carbon energy sources
- Reusing and recycling materials. Embedding requirements for suppliers and delivery partners.
- Prioritizing locally sourced food and materials
- Employing local staff
- Encouraging sustainable travel for attendees
- Managing water responsibly
Venues are expected to be as eco-friendly as possible just as event suppliers are expected to present sustainable and reusable solutions to cut down waste production. Make your event stand out from the crowd in 2023 by making it more sustainable! Ensure your attendees are informed about your efforts as well.
Agriculture Events
Agricultural events serve as crucial platforms fostering sustainability within the farming community, enabling farmers to stay abreast of the latest trends, technologies, and practices aimed at enhancing production efficiency while minimizing environmental impact.
With the growing emphasis on sustainability and food security, the demand for agricultural events is anticipated to surge in the upcoming year. These events not only provide invaluable networking opportunities but also facilitate knowledge exchange, showcasing innovations and best practices that empower farmers to navigate challenges and seize opportunities in an ever-evolving agricultural landscape.
Experience-First Events
To bring something new to the table, event organizers are focused on providing participants with the best possible experiences. This can be done through the type of events you hold. It can be immersive events that make use of AR in their stalls. It can also be pop-up events for companies launching a new product.
Experience-first events focus on providing its participants with unique experiences before and during the event. Organizers may utilize social media as they create digital marketing plans filled with unique methods to increase the engagement of their desired audience.
Why Hold Different Types of Events in 2023 at the World Trade Center Metro Manila?
The World Trade Center Metro Manila (WTCMM) is the best exhibition venue in the Philippines. As a premier accredited member of the World Trade Centers Association, WTCMM can host all types of trending events for 2023.
Our expansive exhibition hall and various function rooms feature a minimalist design that serves as a blank canvas for any event. We’ve also partnered with various suppliers and catering services to provide your attendees with the best possible event experience.
Key Takeaway
Event organizers can expect different types of events in 2023. From health and wellness-focused events to sustainability events, there are many things to look forward to!
If you’re looking for a well-equipped events place in Metro Manila, contact us here at WTCMM. Inquire about available booking dates in our event rental venue. We are ready to assist you with your event!
