4 Tips In Setting Up A Booth in Trade Shows

4 Tips In Setting Up A Booth in Trade Shows

Lila Cailles


What are some tips for setting up a booth?

  1. Offer giveaways
  2. Organize your display table
  3. Host interactive activities
  4. Allow product demonstrations


There are many different ways companies can promote their latest initiatives or products. The challenge is to retain loyal customers while reeling in new ones at the same time. One of the ways companies do this is by organizing booths in trade shows in convention centers. However, keep in mind that you have to compete with potentially dozens or thousands of other companies with the same tactics. In order to have a successful exhibition, here are some tips in booth set-ups to help you out.

Setting up a trade booth can be difficult if you don’t know where to begin. If you’re a relatively popular brand, you run the risk of complacency and might even end up designing a trade booth that doesn’t bring anything new to the table. You have to continually promote your brand in unique and inviting ways. Continue reading to learn more about some tips you can follow in order to have a successful trade show.


Offer Giveaways

A reusable metal water bottle as a giveaway

When you’re trying to introduce a new product to your customer base, you might be wondering about the most effective ways to promote it. If your company is part of a convention, then you should definitely consider giving out giveaways. This is one of the most effective ways of product promotion in trade booths. You’re able to offer the attendees something that they can try, take home, and remember your brand by.

For example, if you’re a cosmetics company, one of the best ways of promoting your new skincare product is by giving out free samples. On the surface, this practice might make it look like you’re wasting potential revenue, but it doesn’t have to be that way. Place your samples in various kinds of small and manageable packaging that can easily fit into people’s bags.

Free samples give consumers an idea of what the new product is all about. At the same time, it is also a way for you to gain the attention of new customers. You can pair these samples with other kinds of giveaways such as small umbrellas, armbands, pens, notebooks, and the like.


Organize Your Display Table

A woman selling her food product at a trade show

Have you ever seen an empty trade booth? One that no one seems to be interested in? Maybe the booth manager is constantly rummaging through their storage just to find a particular product. Or maybe the booth’s table isn’t sturdy enough to manage all the items stacked onto it. Avoiding these scenarios from occurring is in your best interest to have a successful trade show.

The general rule in organizing display tables is that the larger items should be placed behind smaller items. But if you want to particularly highlight a new product, you might want to make adjustments to this rule. The best way to do this is by leaving out ample space to put the product in between various objects on your table. This will make the product stand out from the rest and catch the attention of the attendees.


Host Interactive Activities

A woman hosting a quiz show at a trade show booth

Aside from promotional posters and flyers, one of the best ways to introduce your product to the public during a trade show is by hosting interactive activities. The general idea with these activities is that you want to boost engagement between the customers and your company’s brand. The activities shouldn’t take up too much of people’s time, but they should leave the attendees with a lasting impression of what your company stands for.

Some activities you may want to try include quizzes, short game shows, and the like. You can also make a master list of questions that directly point to the new product, and have people guess about it. You can enrich these activities further by rewarding the participants with freebies or other benefits such as discounts on their next purchase or gift cards.


Allow Product Demonstrations

Clothing product demonstration at a trade show

Source: Wikimedia Commons

Hosting product demonstrations is one effective practice done by video game console developers, tech companies, appliance manufacturers, and the like. It is a way for them to introduce new products by giving people the opportunity to test them out for the first time.

When it comes to this method, you shouldn’t immediately jump straight into product-testing. You should first come up with a good story in order to generate interest among the public. This will get them to try out your company’s new video game console or your new kitchen appliance, for example. You can include promotions that relate to how the product has distinct features far better than its predecessors or even its competition.

After which, you can select a few people from the audience and have them try out the product in real-time. Make sure you have properly inspected all the electrical wiring to prevent instances of technical issues.


Key Takeaway

Not knowing the basic tips on trade booth setups can prevent you from having a successful exhibition. Instead of gaining a new customer base, you might end up losing your existing customers. As such, when it comes to organizing trade booths, you have to be as meticulous as possible. Ensure that your table stands out from the rest and that it brings fresh and interactive activities for people to try out.

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