What do you need to know when planning a corporate event?

1. Know your corporate event goals
2. Make a corporate event plan
3. Think of the bigger picture
4. List the role and responsibilities
5. Create a shared system
6. Expect a follow-up

While corporate events are pleasurable for attendees, employees tasked with planning and organizing a corporate event bear a significant amount of responsibility. Some of them share their terrifying experiences, causing frustration and disappointment. All of these can be avoided by paying attention to the details. Now, look over and read the guide on planning a corporate event below.

What’s a corporate event?

It is sponsored by a company that focuses on either its employees or its customers. A corporate event is planned to educate and motivate employees, celebrate the company’s milestones, recognize employees who have made an impact in the organization, or encourage collaboration among clients, among others.

Make a team from your company to help you with the details and obstacles that may arise during the planning process. This helps you to have more options to pull through and get the job done by working with a team. You’d be aware of these details, such as cost control, timeliness, quality, and extensive knowledge of the latest trends, best venues, and budget-saving hacks.

Know your corporate event goals

What are the goals of your corporate event? What will convince everyone that the event was a success? These are the basics for organizing a successful event. 

Corporate events usually have one goal in mind, and that is to send a message within the organization. Sharing information helps to boost company morale. 

To accomplish this, make a list of and remember the following: 

• Build a stronger team bond
• Encourage each employee to participate
• Keep the founder and managers entertained
• Make possibilities
• Create a leadership initiative
• Make your boss smile
• Make a corporate event plan

Make a corporate event plan

After knowing the goal of the corporate event, you can begin planning it. Begin by writing a brief outline that highlights the most important aspects of the event.

• Goals and objectives of the event
• Message(s) you’d like to convey
• Attendance and audience size target
• Theme and format of the event
• Budget for the event
• Anticipated outcome

Don’t miss out on catering services, entertainment, technology, and event venue details as well. This helps you in creating your vision for the event and its possible outcome.

Think of the bigger picture

Another thing to consider when organizing a corporate event is to learn more about the company’s strategic goals for the coming year. Is this a corporate event where employees can relax and be rewarded for their efforts? Is it to provide them with your company’s monthly report? You can try weighing those things to get a better understanding of the event’s history. You’d get a sense of the event’s vibe this way.

The clearer your mind and vision, the easier it is to plan a successful corporate event.

List the role and responsibilities

When your team is in charge of other aspects of the event, make sure to give them everything they need to create the best corporate event possible with you. Provide them with the internal sources they need, such as who is in charge of hosting and who is in charge of reporting. What is the overall flow of the event? How will it end in such a way that all employees and bosses will remember the event?

Make a list of your roles and responsibilities and ensure that you are capable of handling them. If it is outside of your scope of responsibility, assign it to the other team.

Create a shared system

Because there is a team working on the corporate event, it is best to have one place where everyone can share and discuss the plan’s progress. As the event approaches, you will need to confirm details to avoid technical or internal system issues. To address this before it occurs, you and your team should have a shared file or documents that everyone on the team can access to keep everyone up to date on any potential changes before the event.

This prevents the need to wait for a response. Having a single location for all event-related documents will save you time and stress.

Expect a follow-up

When the event is underway, it looks like nothing could go wrong. But, event follow-up is just as important as the event itself.

Follow-up activities in the form of actions or responses to questions frequently form the true essence of the event. When running breakout sessions or small working groups, assign some people to note any actions that need to be taken after the event. Your team members should pay attention to follow-up from speakers, unanswered questions, and feedback from attendees. If time will permit, you can do a dry-run or run-through.

Key Takeaway

Planning a corporate event needs detailed preparation to please the audience, the clients, and your boss. So, here’s a guide on planning a corporate event for a successful outcome. A corporate event deserves a world-class venue. Contact us and enjoy the rest of the event with our state-of-the-art function rooms and exhibition halls like no other here at World Trade Center Metro Manila (WTCMM).