What are the common types of corporate events?
- Trade Shows
- Product Launch Events
- Business or Corporate Dinners
Companies capitalize on corporate events to engage with stakeholders such as employees, investors, and customers. Depending on the objective, corporate events present unique opportunities to develop interpersonal relationships, impart new skills, or promote growth for the entire company. Holding events in a world-class event venue, can help in achieving the company’s long-term goals. In this article, we list down the common types of corporate events to help you determine which one will help develop your company.
Conferences are large corporate events that tend to span multiple sessions. The event participants in conferences can be professionals working for the same company or professionals working in the same industry.
Organizations host conferences to talk about a specific business topic. A conference usually starts with a keynote presented by a speaker to be followed by smaller sessions. Relevant subjects and topics discussed during the event can provide opportunities for the company to progress from specific business problems and find solutions. On top of that, conferences can help professionals to learn from, collaborate, and discuss certain business opportunities with each other on a more organized and formal level.
Given that conferences are done on a large scale and over a long period, it requires a higher level of planning compared to other corporate event types. Some of the key considerations for conferences involve arranging transportation, coordinating with multiple speakers, guests, and arranging catering services. You would also typically need to book a large conference hall that will accommodate all the participants and support an event of this scale.
Seminars are similar to conferences because they also gather professionals in the company or the same industry to discuss specific business topics. They also provide opportunities for learning and collaboration. However, seminars are usually presented by one speaker to discuss the subject matter with more focus on education. In addition, seminars are short corporate events that last for a few hours or a day.
In the corporate setting, workshops are done to teach skills to a small group of participants, usually the employees of a specific organization. Workshops are practical in nature because their objective is to impart new skills or knowledge. The attendees should participate actively and be able to reapply the skills or knowledge they learned well beyond each session.
Given that workshops are hands-on corporate events, organizers should focus on finding an ample venue that can support this type of event and can offer technical equipment to facilitate it.
Trade shows are a type of exhibition wherein multiple companies under the same industry showcase and demonstrate their products or services. The objective of trade shows is to help businesses promote their goods, generate leads, and establish partnerships. This type of corporate event is often held in large venues, often drawn out over a week or more. They’re aimed at reigning in hundreds and thousands of attendees to explore each trade booth or potentially engage in networking opportunities.
Companies who want to boost promotion of their products or services can simply rent a booth at a trade show. On the other hand, companies that host trade shows typically do so to enhance their brand image as industry leaders. Trade show event planners must consider choosing a spacious exhibition hall to accommodate the stalls as well as set up various promotional materials.
Product Launch Events
Although product launches are corporate events, they can also be internal meetings or full-blown release parties to attract potential customers. In some cases, media outlets and well-known personalities also come as participants to create a buzz about the product launch. The company’s executives or product creators will also typically deliver a short speech.
Product launch events require discussing all the features of the product in an exciting and informative way. To do so, corporate event planners need to hire media production teams and book a venue with state-of-the-art tech and audio-visual capabilities.
Business Or Corporate Dinners
Business or corporate dinners can be held with different goals. If the event is a strategy meeting, a catered dinner will be conducive. A corporate dinner’s aim may also be to enhance networking relationships with prospective partners and clients. Celebratory dinners, on the other hand, are geared at boosting employee morale and building professional relationships.
No matter the aim of a corporate dinner, planners need to choose a professional catering service to ensure the event goes smoothly.
In this article, we listed the six common types of corporate events. Keep in mind that corporate events require meticulous planning to effectively reach the company’s goals. A major success driver when it comes to planning corporate events involves choosing the right venue.
World Trade Center Metro Manila (WTCMM) has grown to be the best corporate event venue in the Philippines. Our management and staff have unparalleled expertise and experience for delivering world-class events backed by spacious halls, high-tech audio-visual systems, sophisticated layout designs, and many more.
For more information about WTCMM corporate event venues, click here.