Course Code: ExpCosPri

Course Description and Learning Outcomes

This course provides an in-depth knowledge on costing and pricing and the difference between the two, the basic elements of costing, costing techniques, factors that influence pricing, price as a marketing tool, and the elements of price quotation. Finally, it presents several tips and strategies on export pricing for products and services, including pricing models. At the end of the course, be able to develop your own pricing strategy for your own product.

After completing this course, participants will be able to differentiate cost from price, understand the various factors affecting the cost of a product or service, be able to develop a scheme to be able to compute for the cost of a product or service, understand the various factors affecting the price of a product or service, develop a pricing strategy for a product or service

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Course Code: ExpMarPlan

Course Description and Learning Outcomes

Developing a marketing plan requires planning, research, time and commitment, but is proven to be a very valuable process as this will greatly contribute to the success of your business. A well-thought out marketing plan helps you understand your product or service and how these can be better positioned to your advantage over competition. With this in place, you will be able to reach your target audience, boost your customer base, and ultimately, increase your bottom line. It helps you set clear, realistic and measurable objectives for your business.

After completing this course, participants will be able to understand what an Export Marketing Plan is, its importance, coverage, and framework; assess their company’s product’s or service’s readiness for the export market; have an overview of the global market place; learn to analyze the market, industry and the competition vis-à-vis their company and their products or services; know how to find the right market for their products or services; have an overview on how they shall negotiate with a Foreign Buyer ; and craft their own Export Marketing Plan.

For more details, visit https://wtcitrack1certification.000webhostapp.com/courses.html