The Meetings, Incentives, Conferences and Exhibitions (MICE) industry plays a vital role in the country’s economic recovery as it creates prospects for the movement of local products and infuse foreign direct investments, among others, which eventually generate jobs, according to World Trade Center Metro Manila (WTCMM), the venue of major trade shows and exhibitions in the Philippines.
“WTCMM, as a recognized major venue provider in the country, along with other industry players, play a vital role in the economic recovery by providing a fast track for companies in the B2B space,” WTCMM chairman and CEO Pamela D. Pascual said.
Pascual explained that major national and international events attract businessmen and entrepreneurs with high interest to engage in trade and new business opportunities, which it said creates prospects for the movement of local products, push trade receipts, and infusion of foreign direct investments that consequently generate jobs.
In a statement issued on Thursday, WTCMM said, trade shows that the country hosts and promotes “make a difference in optimizing business.”
“Each show is recognized as a great equalizer by bringing stakeholders—big and small—into a defined marketplace of sellers and target clients,” WTCMM noted.
The exhibition center explained further that business events are made meaningful when they attract foreign organizers to the country to promote world-class products and brand awareness among select and preferred markets, giving buyers the opportunity to interact with sellers with interests either to order or distribute Filipino products in foreign markets.
Read the full article at Business Mirror.
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