Participants gather onstage at Event Experience Expo (E3) 2026, held October 28–29 at World Trade Center Metro Manila.
Second Event Experience Expo draws more than 2,000 attendees and over 70 exhibiting brands to connect businesses and share industry expertise
Event organizers and suppliers came together and generated over 500 business-to-business (B2B) meetings at Event Experience Expo (E3) 2026, connecting companies to discuss requirements and solutions for upcoming exhibitions, conferences and corporate events.
Held October 28 and 29 at World Trade Center Metro Manila (WTCMM), the two-day expo combined business matching, industry discussions and specialized training to help participants find potential partners and develop their capabilities.
Organized and hosted by World Trade Center Management Inc., the second edition drew more than 2,000 attendees and over 70 exhibiting brands. Participating businesses represented event technology, audiovisual production, staging, exhibition construction, logistics, creative services, and food and beverage.
For event and show organizers, bringing these specialties together offered a practical way to compare suppliers and assess what they could deliver within a budget and deadline. Exhibitors, in turn, could demonstrate their capabilities and hear directly from prospective customers about upcoming projects.
“For buyers, that means more choices and a clearer path to the right partner. For suppliers, it means a chance to win new clients. When both sides move forward, our whole industry moves with them,” said Pamela D. Pascual, Chairman and CEO of WTCMM, in her opening remarks.
Through Jublia AI, E3’s official B2B matching partner, buyers and exhibitors could identify potential matches and arrange appointments before the expo. Dedicated meeting periods at exhibitor booths and in the business lounge complemented networking on the exhibition floor.
The E3 Exchange program addressed practical concerns in delivering safe, engaging and effective events. Sessions included communication and audience engagement with Issa Litton, event risk and crowd safety planning with Martin Aguda Jr., and rigging safety with Stage Riggers president Joel Inumerable.
Technology topics included using event data beyond conventional return-on-investment measures with Jublia AI’s Syazaleen Muliana and artificial intelligence in event planning with Gevme’s Daniel Tjan. Other sessions explored visual storytelling and the relationship between technology and human connection in event design.
Masterclasses also drew strong participation. The Masterklasse program led by Paolo Valenciano covered creative direction, production design, lighting and live capture, while the Philippine MICE Academy offered a two-day course covering event development, operations, sponsorship, marketing, safety and budgeting.
E3 took place as WTCMM marked its 30th anniversary. Pascual described the expo as part of the venue’s commitment to understanding organizers’ needs and helping suppliers develop their businesses.
Exhibitors and registered buyers can continue their discussions through the E3 Connect Hub for 12 months after the show, allowing them to follow up as projects take shape.
“My hope is that conversations here will become collaborations, and connections will become contracts,” Pascual said.
