How can you promote your business during COVID-19?
- Deliver relevant content
- Keep customers up to date
- Work on digital marketing
- Venture into e-commerce
- Strategize business continuity plan
Many industries have undoubtedly been affected by the pandemic. Businesses, in particular, have either had to stop operations temporarily, or close down for good — unable to respond to the lack of consumer activity. Though there are some small and medium-sized businesses that have been able to stay afloat during this time, it could not have been possible without employing renewed strategies. Promoting your business during COVID-19 might be something you should consider if you find yourself on the same side of the coin.
There has never been a more important time to promote your business. Though governments have become more relaxed in the imposition of quarantine rules, there is still a long way to go before things can go back to the way they were. Continue reading to learn more.
Deliver Relevant Content
One cannot emphasize the anxiety that many individuals experience on a daily basis — and who can blame them? As a small business owner, you can expect customers to be looking for some source of reprieve during this time. Knowing this, a good way to promote your business while subsequently meeting your customer’s demands is by delivering relevant content.
Your customers may not necessarily warm up to tone-deaf digital promotions or content that does not seem to understand the current environment. You don’t want to be insensitive around this time, but you also don’t want to further add to the anxiety of your customers. A good way of gauging their needs is through the dissemination of online surveys. These can help you gain an understanding of what kind of content your customers are expecting from you. For example, you can stay relevant by adding website content that gives out tips on how your customers can cope with the situation — just be creative about it.
Keep Customers Up To Date
As digital platforms take the fore and become more commonplace, especially during this pandemic, there are plenty of ways to reach out to your customers. No information that you put out on your website or social media platforms is too insignificant — your customers would likely want to know these things from you.
Let them know your business plans during this time. Keep them up to date about which products or services you’re still delivering, or which ones you’ll be discontinuing due to the events as of late. Always ensure that you are doing everything you can to reassure your customers of a resumption in your operations.
Work On Digital Marketing
Now is also the best time to improve your business’s digital marketing strategies.
As mentioned before, you want to maintain a robust online presence despite the circumstances. Improving your digital marketing strategies can be as simple as improving the design of your website to make it more user-friendly for your customers. Digital marketing is also about understanding the needs of your users.
Make sure you invest just the right amount of capital in conducting market research as this helps you build stronger connections with your already-existing customers. Doing this also opens up many opportunities in broadening the scope of your target audience.
Venture Into E-Commerce
If your business’s primary services need physical interaction with your customers, then venturing into e-commerce might be challenging. But, don’t worry because you can still employ the previous techniques discussed here. For those businesses who rely on products, now is also one of the most opportune times to take advantage of e-commerce.
This is especially advantageous for those who have previously relied on brick-and-mortar structures prior to the lockdown and who do not have a mode of delivery in place.
Before starting out in this endeavor, however, you need to curate the kind of products you’ll provide for your customers. It’s also important to limit your e-commerce transactions to a cashless basis system as this is safer and more accessible to your customer base.
Strategize Business Continuity Plan
You may already have a continuity plan in place for your business. But as the pandemic persists and industries slowly find ways of adapting, it’s important that you once again revisit your continuity plan.
As you may already understand, this plan serves as the guiding scheme for your business in times of disasters and other unforeseen circumstances. It’s important that you adopt more long-term thinking as you strategize a new one — after all, no one can predict the end of the pandemic. Its effect on the economy may be more far-reaching than anyone would have expected.
Promoting your business wouldn’t be possible if there are no continuity measures in place, especially during uncertain economic periods. Take this time to restart and come up with alternative solutions for your business to survive in the new normal.
Promoting your business during COVID-19 needs a lot of work. Fortunately, the availability of a wide variety of online platforms is there to help you out.
As the future of many industries remains uncertain around this time, your business should try as much as possible to reassure your customers. Making positive changes such as cultivating a better relationship with them, delivering timely and relevant content, as well as coming up with a longer-term continuity plan. These are the best ways to help you promote your business.