The Philippines is a great destination for local and international conventions and meetings, with its state-of-the-art convention centers and opportunity for leisure travel. If you want to know more about the MICE industry in the Philippines, keep on reading to learn more.
What Is MICE Industry?
MICE refers to meetings, incentives, conferences, and exhibitions. These events are what attract business tourism by bringing together top professionals from every sector. These are held for several reasons, including professional development, research presentation, engagement with industry peers, showcasing of products and services, and many more.
Below is a brief description of each MICE event:
- Meetings refer to a formal gathering of people for the purpose of a business activity or a formal discussion. Meetings bring together people from an organization, industry, or project, to set goals, make plans, or solve challenges.
- Incentives are travel rewards organizations provide for employees, partners, affiliates, or customers to show appreciation.
- Conferences (or conventions) are meetings that are taken to the next level. This type of event has more attendees and is usually not limited to a single organization, typically done over several days.
- Exhibitions are events where products and services are promoted to the public. These events invite numerous exhibitors and visitors, and will often cover a specific industry.
Importance Of The MICE Industry
The MICE industry is important for every country, because it contributes to growth of both local and global economy. The industry creates employment, help build reputation for the country and the venue, and nurture many business opportunities and investments.
The industry improves competitive destinations because MICE events and activities are often held in locations with safety and security. Event organizers will be more inclined to choose cities with suitable infrastructure and facilities, is accessible, and is near culture and leisure opportunities and great accommodations.
MICE Industry In The Philippines
The Philippines has hosted some of the largest and most important regional and international meetings, conferences, exhibitions, and other business events. The capital city of Manila is even widely recognized as one of the “convention cities” globally.
As one of the top-of-mind destinations for MICE events, the Philippines is ready to host international events now and in the future. Along with the state-of-the-art convention centers, event halls, and hotel accommodations, the country also offers the opportunity for business travelers to discover the 7,107 islands and the interesting culture of the locals.
From the world-renowned golden sunset that can be seen in Manila Bay, to the historic buildings in Intramuros and some of the oldest churches that date back from a long time ago — there are many beautiful and historic places to visit for business travelers. For nature lovers, there are plenty of islands, beaches, mountains, and other places to see all throughout the country.
But on top of all these are the kind and hospitable nature of Filipinos. From the locals that help tourists throughout their trip to the staff of convention and exhibition facilities — the people will make MICE events more successful and memorable.
MICE Industry After The Pandemic
The landscape of the MICE industry has changed due to the pandemic, altering convention formats due to city-wide lockdowns and international border closures. Meetings have been moved online and even with the easing of travel restrictions, the hybrid format — which is a middle ground for online and in-person events — is believed to be here to stay.
MICE Events Venues In The Philippines
When it comes to the choice of venue, exhibitors have plenty of places to choose from. The city of Manila is home to important convention centers and event halls. It can meet most of the requirements that event organizers are looking for when it comes to making successful international conventions and meetings. Traveling in and out of the capital is also not a problem since there are flights to and from Manila. Hotel accommodations and leisure activities are also easily accessible.
One of the premier options when it comes to MICE Events is the World Trade Center Metro Manila (WTCMM). It has been the venue of major exhibitions and trade shows that are attended by important guests from different parts of the world. With a strategic location in Pasay City, Metro Manila that is accessible to the airport and seaports, five-star hotel accommodations, the main central business district, and entertainment and cultural facilities, it’s a premier choice for MICE events.
What sets WTCMM apart from other convention venues is it’s the only place where aviation, agriculture, irrigation, and heavy equipment shows can be staged. From exhibition halls to function rooms, WTCMM can offer world-class facilities for events.
Key Takeaway
The MICE industry in the Philippines has grown and developed over time, with international conventions and exhibitions being held in the country. One of the premier venues is WTCMM, which has the expertise to host the biggest of events with its complete event facilities, capability to accommodate numerous attendees, and strategic location. If you’re interested to learn more, you can contact us or click here.