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5 Advantages of Hosting Virtual Events

5 Advantages of Hosting Virtual Events

By Lila Cailles

 

What are the advantages of hosting virtual events?

  1. Wider reach
  2. Cost-effective
  3. Versatility
  4. Instant feedback
  5. More networking opportunities

 

Many businesses have been discovering the advantages of hosting virtual events only now. This is primarily due to the lack of opportunities for them to host physical gatherings in view of safety concerns during this period. With virtual events, you certainly will not run out of options. Hosting virtual events can provide your organization with a wider audience reach and more cost-effective options for getting exposure for your brand. Read on to learn more.

 

Wider Reach

A woman attending a virtual event while at home

The best thing about virtual events is that you’ll have a better chance of getting a wider reach. Video communication services have made it possible for people to host different types of events like webinars, workshops, and conferences. Participants who have internet access will only need to click on a link that will redirect them to the page.

Your virtual event can easily be accessed through a smartphone or a tablet in the comfort of people’s homes. They don’t have to think about any transportation costs — something that might be a concern for physical events in the past. More than that, virtual events are also a way for you to increase your audience participation rate. Dropouts will be less likely and you’ll also get a chance to welcome attendees that are only just finding out about your business now.

 

Cost-Effective

Hosting conventions is not a cheap ordeal. There is a significant amount of planning that goes into finding the right venue, making sure all the equipment is in working order, coming up with promotions, inviting guests, and the like. With this in mind, virtual events can offer you a cost-effective yet engaging alternative that can provide your participants with the same quality of content.

There’s very little cost in planning a virtual event. While you’ll need to undertake the necessary preparations — be it bolstering your online presence or engaging in digital marketing — you won’t really expect yourself to spend large amounts of cash. You’ll only need to choose from the wide array of online platforms that have been optimized for these types of events. There may be some cost in finding the right guest speakers, for example — but other than that, there isn’t much to plan financial-wise.

 

Versatility

A man in a trade show booth at a virtual event

Has your business ever wanted to hold a workshop but couldn’t find the right opportunity to do so in the past? How about a conference with a few key people in mind? If you weren’t able to host these events in the past, then you’ll find that hosting them virtually might be more convenient on your end.

There are tons of video conferencing platforms that can offer your virtual event a high level of versatility. When you’re hosting a workshop, for example, you have the option of integrating other presentation platforms to make it more engaging. You might also use the same program to host your conferences, or even a trade show— it’s all up to you. You can come up with creative ways of using the online resources at your disposal to host lively and fruitful events with ease.

 

Instant Feedback

If you’ve attended any conference or convention in the past, then you might have noticed the way feedback is collected after the end of the event. At smaller-scale events, organizers will hand out a piece of paper with a few questions aimed at gauging the quality of the event. Or, in some cases, you’ll be receiving an email days after the event has already transpired.

In the situation above, you may not genuinely provide your own input regarding the event’s feedback. A short questionnaire is not enough to gauge what attendees didn’t or did like about the event. In much the same way, sending out an email blast days after the event has already been completed isn’t advisable — it’s likely that your audience has already forgotten about what happened.

Online events, on the other hand, allow you to gather instantaneous feedback even during the event itself. This is because you can easily disseminate online surveys and allow your audience to provide you with measurable answers that you can use in the future if you want to improve your participants’ experience of the event.

 

More Networking Opportunities

A man networking during a virtual event

Your audience will certainly appreciate that your virtual event provides them with an opportunity to engage with other people they wouldn’t have otherwise met outside of it. Likewise, virtual events also increase your business leads and can even help you create potentially valuable and lasting partnerships with other organizations.

During the planning stages of your event, see to it that you’re maximizing your social media and digital marketing strategies. This is primarily due to the fact that people are spending a lot of their time online now more than ever. A diverse group of people will be checking out your event and you simply never know which one might be the key to growing your business.

During the event itself, your audience will get a chance to interact with other people outside their usual circle. An interactive virtual event will see to it that all your participants are engaging with one another and are really taking the time to connect at a professional level.

 

Key Takeaway

There are many advantages of hosting virtual events — they’re cheaper to organize, accessible to a wider audience, versatile, and teeming with networking opportunities. Although there’s a degree of planning that goes with hosting a virtual event, the work is significantly lighter compared to planning a physical one. However, you’ll be getting invaluable results that will definitely be useful for your organization. Make all the online platforms available to you and do what you can with it to host interactive and memorable virtual events.

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