The World Trade Center Metro Manila (WTCMM) aims to lead the way in nurturing the next wave of MICE industry leaders through its Trade Education Program. This initiative aims to spark interest and active participation in the vibrant world of business events within MICE (Meetings, Incentive Travel, Conferences, and Exhibitions), leveraging on WTCMM’s global stature as a symbol of economic advancement and a hub for international trade.
By offering interactive workshops and immersive experiences, the program introduces tourism students to diverse opportunities within the realm of exhibitions and events, covering event planning, trade missions, technology integration, and sustainability practices, among others. It bridges academia and industry, empowering students with a glimpse of hands-on learning and real-world exposure making way for impactful contributions to the global economy.
WTCMM recognizes support from industry leaders, educational institutions, and government bodies underscoring the significance of cultivating young talent for the continued growth of business events in the country.
In light of global challenges, the role of exhibitions and events in fueling economic recovery and rebuilding global connections have become more apparent. With WTCMM’s Trade Education Program’s strategic approach, this grooms future leaders to navigate the complexities of the ever- evolving global landscape while fostering a vibrant and resilient MICE industry in the years ahead.
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