What are the ways to safely organize a product launch event?
- Inform the customers about health protocols being implemented
- Roll out pre-registration forms
- Rethink the seating arrangement
- Limit shared equipment
- Be mindful in choosing the venue
As the exhibitions, conferences, and events industry begins to gradually open up, organizers are familiarizing themselves with the ways to safely organize a product launch event.
Product launches have always been one of the most effective ways to promote new products and share latest developments to customers and prospective investors. There are numerous factors to consider in hosting product launch events, making it difficult to plan for. This fact is especially heightened in light of the COVID-19 situation. There’s a looming question of how to control queues and ensure the safety of each participant.
While some companies are putting off marketing efforts and postponing product launches, there are also others that are pressing ahead and capitalizing on the lucrative opportunities provided by the sudden change in consumer spending habits.
With the need to market products, there is a high level of confidence that product launches will resume in the near future. Read on to learn more about the several tips for safely organizing a product launch event in the midst of the pandemic.
Inform The Participants About Health Protocols Being Implemented
When it comes to launching a new product, there is a need to create as much buzz as possible before the event. This is one of the keys to the success of product launch events.
Before the launch, it can be effective to drop small hints of cutting-edge features and other teasers on social media. Through this, there is a sense of eagerness instilled in customers and investors.
While you show them what they can expect to keep your audience engaged awaiting the launch, you can promote safety by highlighting the health guidelines and protocols that will be in place during the event. This is usually done in line with the event venue you will choose for the product launch.
In the Philippines, event spaces like the World Trade Center Metro Manila are adapting to the new normal with the Business Events (B.E.) SAFE PROGRAM. This initiative directly outlines how the venue will safely prepare and implement for events.
Ensure that you communicate these protocols to your potential attendees so they know what to expect on the event day. In turn, they will perceive that you are proactive in maintaining a safe environment throughout the product launch to reinforce positive event outcomes.
Roll Out Pre-Registration Forms
Another thing that you can do is to allow the attendees to pre-register for the product launch event. This is typically done at least 2 weeks to 1 month before the day of the event.
Pre-registrations eliminate the need to have long queues signing up in the venue. You can disseminate the pre-registration forms online. Without onsite registration, proper social distancing can be achieved and lowers the risk of potential infections.
Rethink The Seating Arrangement
You may be wondering about how you can still promote engagement among the participants, while still ensuring their safety. Rethinking the seating arrangement is the strategic way to go about this.
Commonly used for product launches, cocktail table arrangements free up floor space so participants can roam around without restriction. However, to promote safety, you would want to set up a traditional theater seating, keeping in mind that proper social distancing is required.
If there are multiple booths present in the event, they should also be informed of the need to have social distancing as well. A great option that many companies are implementing as a response to this is by using floor markers. In a way, this constantly reminds participants to be mindful of their distance from one another.
Limit Shared Equipment
It is common for launch events to have booths for trying actual products. This is done to further incise participants and offer first-hand experience. These products can come in the form of electronic gadgets such as phones, video game consoles, cameras, and many more. Although this may still be possible under the pandemic setting, the goal is to limit shared equipment.
Your participants can’t be totally sure that the product has been sanitized. While booth personnel may assure them of this, it is much safer to do away with these shared items altogether.
If possible, you can encase the products surrounded by a barrier and let personnel demonstrate it to showcase features up close.
Be Mindful In Choosing The Venue
The venue is a vital factor to think about when it comes to product launch events. You need to think about not only the venue’s accessibility and aesthetics, but the capacity to promote safety should also be kept in mind.
To lower the potential health risks, the venue should be spacious enough to regulate physical interactions and make way for acrylic barriers. The goal is to set up an engaging product launch that ensures safety at all times.
Key Takeaway
This guide has outlined some ways to safely organize a product launch event. As mentioned before, the key priority is to prioritize health and make participants aware of safety protocols before the event day.
The events industry is gradually opening its doors to welcome product launches. Through informing participants of guidelines, rolling out pre-registration forms, planning seating arrangements, limiting shared equipment, and even being mindful in choosing the venue, hosting a safe product launch is all possible.
