What are some marketing ideas for MICE events?
- Create Personas for your target audience
- Stay relevant by using digital marketing
- Use inbound marketing techniques
- Build your network by attending industry events
Business professionals from various provinces, cities, and even countries gather in one location, thanks to MICE industry events. MICE is an acronym for meetings, incentives, conferences, and exhibitions. The goal of these events is to build connections, promote growth, and foster new ideas for fellows in the industry. But have you ever considered coming up with marketing ideas for your MICE event?
During the event planning for your next event in the Philippines, it’s vital that you also establish an event marketing plan. All these events differ from each other since they attract various audiences with different interests. So, each marketing strategy should be unique.
Here are some marketing ideas event organizers can try for their next MICE events. Keep reading to learn more!
Create Personas for Your Target Audience
Events including those in the MICE industry can target more than one kind of audience. There are profiles for the various people your event is aimed at.
An event can have up to three personas depending on the brands, companies, and professionals that are targeted. To create these personas, research is required. There are various ways to improve interaction and marketing strategies with your audience, and it begins with knowing who they are.
Marketing strategists must study the age, identity, occupation, interests, and motivations of the target audience. This allows them to create effective marketing efforts for their event. Once created, you can apply these various profiles to social media platforms and even emails.
Stay Relevant by Using Digital Marketing
In today’s rapidly developing world, it’s important to utilize digital marketing to remain relevant in the competitive market. The online space remains one of the best platforms to promote MICE events.
It’s important to consider how a business uses its website, social media accounts, and other tools to affect people’s perceptions. That’s why it’s important to optimize your digital marketing. Various inquiries can happen online if you focus on digital marketing strategies like inbound marketing and search engine optimization.
When creating your marketing strategy, event organizers should always consider the bigger picture. Decide whether you’re prioritizing creating visual content on your platform or if you’re creating various experiences for your target audiences.
As you progress in your digital marketing strategy, companies should use data and analytics available to them to make the next decisions. You understand what your market wants by monitoring metrics and analyzing results to adjust your plans.
Another digital marketing strategy companies can use is online advertisements. These also increase visibility to a wider audience. A key factor in this is to create a visually compelling advertisement to produce the best results.
To tap professionals already in your database, companies can also use email marketing. This is one of the most effective digital marketing strategies. It’s effective for various companies especially if they can craft personalized messages which make attendees feel more special and the event feel more exclusive and tailored for them.
Use Inbound Marketing Techniques
Inbound marketing refers to content creation that aligns with your target audience. This aims to build your brand’s reputation while inspiring customer relationships. Through the content you produce, you should be able to provide solutions to problems your consumers face every day.
For events, these strategies must be focused on making your target audience interested in your event without explicitly promoting it. Instead, this content talks about related topics that encourage readers to find out more about your event. Some common content created for inbound marketing are blog posts, infographics, and news articles.
Build Your Network by Attending Industry Events
Meeting people at different industry events is one of the best ways to build your network for your event. By doing this, you can guarantee that attendees are interested in attending your event as well. By conversing with them, it can be easier to promote your future events and even increase awareness for your brand.
Key Takeaway
This article enumerated some marketing ideas for your next MICE event in the Philippines. With the right plan, event organizers should be able to attract a company’s desired audience whether it be for a meeting, conference, or exhibition.
The World Trade Center Metro Manila (WTCMM) is the premier event venue rental in the Philippines. We have hosted some of the top events in the country ranging from conferences to trade shows to exhibitions. As a Premier Accredited member of the World Trade Centers Association, we have become the preferred venue for international and professional MICE events. Our highly trained staff and state-of-the-art facilities ensure our clients are provided with the best amenities and services. Contact us here today to book your next MICE event with us.
