MOW VIII Explores Halal Market

March 18, 2019
Left to Right: Ms. Lila P. Cailles, WTCMM VP for Marketing; Mr. Zaidi Kassim, Tourism Director, Malaysian Embassy; Mr. Senen M. Perlada, Export Marketing Bureau Director; Ms. Pamela D. Pascual, WTCMM President; Amb. Haji Johariah Wahab of Brunei Embassy; Ms. Camille Villar representing Senator Cynthia Villar; Mr. Zafer Soylu, Chairman of Turkish Halal Accreditation Agency; Mr. Emre Kiricioglu, Inspector at Turkish Halal Accreditation Agency; and Mr. Halil Ozturk, Commercial Attache at the Turkish Embassy.   The World Trade Center Metro Manila (WTCMM) organized the eighth “Markets of the World” (MOW VIII) seminar series featuring the global Halal Market (Halal in Islamic Arabic means permissible or allowed) on November 27, 2018.   The event was attended by delegates representing varied industries, from manufacturing and export of food, food ingredients, food solutions, personal care, health and wellness products; to catering; logistics and distribution; schools; hotels; trade associations, and government agencies.   After a motivating Keynote Message from Ms. Camille Villar who represented her mother Sen. Cynthia Villar, Department of Trade and Industry Director for Export and Marketing Bureau Mr. Senen Perlada opened the discussion on Philippine Halal Export Development and Promotion Program. This was followed by a string of distinguished speakers who provided inputs on the various opportunities in the Halal industry within and outside Islamic countries. Her Excellency Johariah Wahab from the Embassy of Brunei also graced the event to discuss the Halal economy in her country.   Excluding Islamic finance, the global Halal industry is estimated to be worth around US$2.3 trillion. Growing at an estimated annual rate of 20%, the industry is valued at about US$560 billion a year, thus, making it one of the fastest growing consumer segments in the world.   The MOW is a regular trade info forum conducted by WTCMM that features different major and fast-emerging economies. Left

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