Small businesses call for event planning on a completely different level than a large corporation. With a usually tight spending plan, less participants, yet with variety of ideas and preferences, there are some event-planning basics to keep in mind when working with small business owners to make their events optimal.
So, what are these small business events? Whether it's for networking, celebrating an anniversary or launching a new brand, service or product, the event itself will doubtlessly be dissimilar based on the goal. The type of event will also dictate where you have it and who you invite. It even has a lot to do with how much you spend. Everyone wants an event to be entertaining and memorable, and when it's centered on a business, most people want to meet a goal, too. Here are 5 tips for a successful small business event planning:
- Have a Plan
Planning an event involves using resources and staff, so drawing up a formal plan and budget might get the ball rolling before the bills and hours start piling up. A celebration of success like an anniversary or landing a big new client can take place in a small hall and even at the business headquarters if it fits the occasion and size, while an informational meeting might require a site with audiovisual capabilities and presentation space. For more reference, check out our function rooms
here at World Trade Center Metro Manila.
- Be Inviting
Regardless of whether you have an actually clear idea of what sort of event you're having or not, you can usually start creating buzz by making the upcoming party look really inviting so people will want to be there and RSVP "yes." Using social media such as Twitter and Facebook, as well as your company Web site or personal blog, can get people talking and even replace costly and time-consuming paper invite mailings. Making the RSVP process easy for invitees will help you stay on track and on budget, and an option to toggle a simple yes or no without having to explain the why of whether someone will attend makes it even easier on guests. It may be justified, despite all the trouble to welcome some special visitors with a more personal touch such as a follow-up phone call or handwritten note on stationery.
- Reflect the Business
Whether or not your small business has a brand, style and theme, you can carry those in the type of event you plan. If you’re hosting an event and inviting a lot of new guests or people in the community, using ambiguous or overly-designed publicity literature, emails, or website graphics may look great but won't go as far in showing the public what it is you excel at. Choosing an appropriate site for an event on the other hand, helps interconnect the style of your business. If you have a contemporary interior design or home decluttering and organization business, hosting an event in a streamlined loft or a modern function room would probably be more representative than using a cluttered but historic venue.
- Budget Wisely
Even the best business soirees can bring little return on the investment, so deciding how much you can afford to lose can keep all the entertainment and paying in perspective. Budget a set amount and stick to it. Having a best- and worst-case scenario for spending makes it easier to appreciate the event and your guests, too. Additionally, partnering with other small and even large businesses can be a big payoff whether the event is a success or not.
- Give It Life
Treat this small business event as you would any major function. Demonstrating to the client that the success of the event is your priority will build a solid reputation for your services, and hopefully lead to additional events and referrals in the future. Your small business is often your "baby," and having a vested interest as well as an emotional connection to what you do shows. Event-planning can be as stressful as launching a new venture or plunking down an investment in the future, so stepping out of planner mode isn't always easy. Being a host, however, is a perfect opportunity to show your passion for your products, services, customers and potential clients.
Although it may seem intimidating, planning a business event can be a great way to show your valued customers that you appreciate their business. Plus, it will also help you distinguish what matters to them. Their needs are what keep you in business, so by hosting an event where you can interact with your customers, you’ll likely be able to get a better idea of what you can improve, and what you’re doing well. We hope that these hosting tips inspire you, and that your event turns out a great success!